source from: https://codepen.io/mxbck/pen/EvmLVp/

/*
 * Variables
 */

:root {  
  --card-padding: 24px;
  --card-height: 340px;
  --card-skeleton: linear-gradient(lightgrey var(--card-height), transparent 0);
  
  --avatar-size: 32px;
  --avatar-position: var(--card-padding) var(--card-padding);
  --avatar-skeleton: radial-gradient(circle 16px at center, white 99%, transparent 0
  );
  
  --title-height: 32px;
  --title-width: 200px;
  --title-position: var(--card-padding) 180px;
  --title-skeleton: linear-gradient(white var(--title-height), transparent 0);
  
  --desc-line-height: 16px;
  --desc-line-skeleton: linear-gradient(white var(--desc-line-height), transparent 0);
  --desc-line-1-width:230px;
  --desc-line-1-position: var(--card-padding) 242px;
  --desc-line-2-width:180px;
  --desc-line-2-position: var(--card-padding) 265px;
  
  --footer-height: 40px;
  --footer-position: 0 calc(var(--card-height) - var(--footer-height));
  --footer-skeleton: linear-gradient(white var(--footer-height), transparent 0);
  
  --blur-width: 200px;
  --blur-size: var(--blur-width) calc(var(--card-height) - var(--footer-height));
}

/*
 * Card Skeleton for Loading
 */

.card {
  width: 280px; //demo
  height: var(--card-height);
  
  &:empty::after {
    content:"";
    display:block;
    width: 100%;
    height: 100%;
    border-radius:6px;
    box-shadow: 0 10px 45px rgba(0,0,0, .1);

    background-image:
      linear-gradient(
        90deg, 
        rgba(lightgrey, 0) 0, 
        rgba(lightgrey, .8) 50%, 
        rgba(lightgrey, 0) 100%
      ),                          //animation blur
      var(--title-skeleton),      //title
      var(--desc-line-skeleton),  //desc1
      var(--desc-line-skeleton),  //desc2
      var(--avatar-skeleton),     //avatar
      var(--footer-skeleton),     //footer bar
      var(--card-skeleton)        //card
    ;

    background-size:
      var(--blur-size),
      var(--title-width) var(--title-height),
      var(--desc-line-1-width) var(--desc-line-height),
      var(--desc-line-2-width) var(--desc-line-height),
      var(--avatar-size) var(--avatar-size),
      100% var(--footer-height),
      100% 100%
    ;
    
    background-position:
      -150% 0,                      //animation
      var(--title-position),        //title
      var(--desc-line-1-position),  //desc1
      var(--desc-line-2-position),  //desc2
      var(--avatar-position),       //avatar
      var(--footer-position),       //footer bar
      0 0                           //card
    ;

    background-repeat: no-repeat;
    animation: loading 1.5s infinite;
  }
}

@keyframes loading {
  to {
    background-position:
      350% 0,        
      var(--title-position),  
      var(--desc-line-1-position),
      var(--desc-line-2-position),
      var(--avatar-position),
      var(--footer-position),
      0 0
    ;
  }
}

/* 
 * Demo Stuff
 */

body {
  min-height:100vh;
  background-color:#FFF;
  display:flex;
  justify-content:center;
  align-items:center;
}